Edward Bernays

Was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as “the father of public relations”. Bernays was named one of the 100 most influential Americans of the 20th century by Life. He was the subject of a full-length biography by Larry Tye called The Father of Spin (1999) and later an award-winning 2002 documentary for the BBC by Adam Curtis called The Century of the Self.

“Girl in Red” advertisement for Lucky Strike; shot by Nickolas Muray, a photographer enlisted by Bernays to help popularize feminine thinness and cigarette smoking.

LUCKY_STRIKE,_GIRL_IN_RED

Quote

It’s hard to believe the fear of offending can be stronger than the fear of pain but, you know what? It is, and they always come willingly. And they sit there, and they know it’s all over, just like you do, but somehow, they still think they have a chance.

– the girl with the dragon tattoo

(This quote from the film, hit me like a ton of bricks, and applies to me big time as I would not want to offend other people, often to my detriment).

Tattoo