Rule #1: What You Refuse to Face Will Control You

“Until you make the unconscious conscious, it will direct your life and you will call it fate.” — Carl Jung

Rule #2: Your Persona Is Not Your Self

Jung warned about the danger of the persona—the mask you wear to be acceptable.

Your job title.

Your reputation.

Your “put-together” identity.

Rule #3: Meaning Is More Important Than Happiness

This rule offends modern self-help.

Rule #4: You Must Integrate Your Shadow—or It Will Sabotage You

The Shadow is the part of you you disown:

• jealousy
• selfishness
• aggression
• ambition
• vulnerability

Rule #5: Individuation Is Lonely—but Non-Negotiable

Individuation—the process of becoming who you actually are—is Jung’s central idea.

Carl Jung’s Five Rules of Life