Rule #1: What You Refuse to Face Will Control You
“Until you make the unconscious conscious, it will direct your life and you will call it fate.” — Carl Jung
Rule #2: Your Persona Is Not Your Self
Jung warned about the danger of the persona—the mask you wear to be acceptable.
Your job title.
Your reputation.
Your “put-together” identity.
Rule #3: Meaning Is More Important Than Happiness
This rule offends modern self-help.
Rule #4: You Must Integrate Your Shadow—or It Will Sabotage You
The Shadow is the part of you you disown:
- jealousy
- selfishness
- aggression
- ambition
- vulnerability
Rule #5: Individuation Is Lonely—but Non-Negotiable
Individuation—the process of becoming who you actually are—is Jung’s central idea.
Carl Jung’s Five Rules of Life

Gavin are you leaving WP? Are all of those likes or followers yours? Over 5,000 I think it said. If yes, Omg wow !! Getting cups of coffee bought by fellow readers is a great thing. I would like to get back to writing myself, but, have become busy with other things.
No. Just haven’t finished creating this post. G
No. Not mine. G
Oh so you were showing us this writing on Substack and are continuing with your blog post. Do you like Substack? Would you recommend it?
Yes. Substack is really good, as long as you find the stuff you like. G